SEO - Search Engine Optimization

What Is Seo?

Seo isn't as mysterious or intense as people make out. In short, SEO stands for 'search engine optimization'. It's all about optimizing your site according to Google’s requirements. Once you understand what Google is looking for it isn't too hard to build a site that Google ranks well. 

Our team have been building websites and following Google algorithm updates for over a decade now so our knowledge in what Google is looking for is second to none. When you're getting us to build your website or optimizing your current site you can be assured that you're getting quality SEO practises implemented.  

Search Engine Definition:

What Thrivar Does For You

Keywords:

We look at your target audience and your competitors and then optimize your website to ensure it is exactly what search engines want too see. We ensure your website and webpages have everything in place and in the right order - on site and off site. 

When working with our clients we don't just rush into things like other companies. We actually talk to you one on one and get to know your business. Once we have a solid understanding of your business, your products and the services you provide we begin to research and select appropriate keywords for your business. 

Once we've selected your keywords we will get you to check over the list and make any adjustments if required. This way we can ensure you’re happy with the keywords and you can be somewhat certain about the traffic you receive.

From there we begin to match keyword clusters on your site with your existing content - as well as writing new content. Typically your homepage will be targeted at your core keywords and your navigation / category pages will be targeted at the next vital keywords. If someone else has built your site - typically what we find is that there aren't other web pages that link and point towards your most important keywords. We will work with you to fix this and add additional pages to highlight your desired keywords. 

Choosing the right keywords is the basis of a successful SEO campaign. Majority of SEO companies will come up with a list of keywords that are low ranking with low competition. They quickly get you onto page one and you're happy. After a while you realise that they did indeed get you on page one, however no one actually searches for those keywords / terms. So the end result leaves you with little traffic or the wrong type of traffic that doesn't convert on your website. (be careful of this)

Meta Titles Tags, H1 Tags, Alt Text:

Many people overlook creating creating unique product and meta titles. At Thrivar, we'll put your main keywords in your titles without losing meaning or keyword spamming. H1, H2, H3, H4, H5, H6 tags are also an extra means to improving your SEO. We'll go through your products and pages and fix up all your tags and titles to ensure your site is operating at it's best.

Image alt texts are also important to ensure your images are found and displayed in google images. Although it won't drive that much traffic - each little bit helps! 

Unfriendly SEO Website Codes:

Unfortunately many different website platforms, themes and developers don't design websites that are SEO friendly. Some are, but in our experience this isn't too often. If we notice your website can be made more SEO friendly we will work with you to get your webpages SEO friendly - making sure Google indexes them and ranks you better. If you have a site built from us there is no need to worry about this. 

If you're interested in seeing how many of your pages have been indexed try searching in Google for your website. So in the search box, type 'www.yourwebsitename.com' and see how many pages comes up and have been indexed. Be aware, you may be unpleasantly surprised. 

If you're not happy with how many of your pages are being indexed - please get in touch and we will get this fixed up for you. 

Off Site:

Offsite SEO is another important factor in running a successful SEO campaign. In short, a search engine like Google sees a link from another site towards your site as a sign of trust. So the more sites linking to your site the more trust Google will put in your website. However, selecting the right websites is crucial as having a lot of low ranking websites pointing towards your site will hurt your rankings, not improve them. 

Researching the websites linking towards your site is critical. Things to factor in are the websites domain age. Obviously Google is going to trust a site that has had the same domain for 10 years against a website who have just registered a domain name within the last 6 months. Common sense really. The theme or relevance of the website is also extremely important. For example if you're selling surf clothing and have a link from a gardening website, this will only hurt your rankings in the end as it shows little relevance. You would want to find a surf board supplier and get them to link to your website. This show’s Google you’re in the surfing industry rather than the gardening industry and gives your site more relevance. Makes sense right? Another important factor is the anchor text - so the words that are imbedded within the link. For example if you’re linking to your surf clothing website write the embedded links as ‘surf clothing Australia’ or ‘beach and surf wear’.  

We have decades of experience in finding the right back links and are certains we can get you quality links for you that not only drive traffic to your site but also improve your SEO. 

Off Site Social Profile (Facebook, Twitter, Google Plus Ect):

More and more search engines are including the social presence of a business / website into their ranking algorithms. It's also not just having a Facebook and Twitter account but how often you use it,  your activity and in what manner your social media acquaintances refer to your business and your website content. 

So the more page likes, clicks to your website, followers ect all come into play.

Off Site Citation Profile:

 Citations are references to your business name, phone number, website, social media accounts and business location. Although they don't directly link to your website they do help with enhancing your search results in google maps and geolocation rankings. 

SEO Summary:

So that's the basis of SEO. There are hundreds of other strategies, techniques and tactics but they take months, if not years to get a hold of. Also, the world of SEO is continuously changing so one day a particular tactic will work, the following day an algorithm update will be implemented and the tactic won't work anymore.

Here at Thrivar we stay on top of SEO algorithm updates and will get your SEO campaign up and running as quickly as possible. Our team of experts are ready to assist you with any of your SEO concerns or requirements. Book an appointment today and we'll do an SEO audit on your site for free! 

 Thrivar Provide Professional SEO Services

Contact Us For A Free SEO Audit